Adjingle for Flyways – Case Study

Who: Flyways serves the Oregon and Washington regions as a destination convenience store chain. With a strong local presence, their stores offer more than just essentials—they provide a delightful stopover filled with “Fuel, Food, and Fun.”

What: LFM Audio was tasked with developing catchy radio AdJingles for Flyways, which would resonate deeply with listeners and reflect the brand’s fun and friendly ethos. The project included both 30-second and 15-second AdJingles.

Objectives:

1. Strengthen Flyways’ market presence through a distinctive audio brand identity.
2. Incorporate the sounds of the brand’s bird mascot in the AdJingles, enhancing auditory branding.
3. Deliver versatile AdJingle lengths for flexible advertising deployment.

Execution:

Working closely with the Flyways marketing team from initial composition to final mastering, LFM Audio ensured that the Flyways team was not only kept up-to-date but actively involved in the creative process.

The final AdJingles integrated the brand’s bird mascot by sampling tweeting and singing bird noises, creating a unique and memorable auditory signature. This approach reinforced the brand’s identity and connected with the audience on a personal level.

Additionally, LFM Audio’s commitment to customer satisfaction was highlighted through our “Don’t Like It, Don’t Pay For It” policy and transparent fixed-rate pricing, ensuring that the client knew the process and cost upfront.

Outcome:

The AdJingle and the Sonic Tune significantly boosted brand recognition and customer recall for Flyways, with the tunes becoming instantly memorable. The integration of the Sonic Tune into everyday brand elements like door bells and ringtones has deepened the brand’s engagement with its customers, making every interaction uniquely Flyways.

Testimonials:

• Jill, Marketing Coordinator at Flyways: “they are BRILLIANT! Thank you so much for adding those sonic sounds, how cool! This is so catchy and is literally already stuck in my head.. ‘Food, fuel and fun at Flyways!’ What a hit!”
• Rick Graichen, Director of Marketing: “LFM Audio was outstanding to work with. They took our vision for our jingle and made it better than we could have imagined. Very professional and fast turnaround. Would recommend them to anyone looking to elevate their brand.”

Conclusion:

This project showcases LFM Audio’s commitment to creating bespoke AdJingle audio branding solutions that not only meet client needs but enhance their market presence creatively and effectively. The success with Flyways highlights our capability to tailor unique and engaging audio experiences that resonate with both the brand and its audience!