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Whats what in the Radio Industry?
What are the Common Radio Formats?
Here we explore the common radio formats and the Imaging that suit them, such formats are revolutionising the airwaves and providing listeners with innovative and diverse content
5 ways to make your stations radio imaging better
Great products can be ruined by poor packaging, big retail brands never rest on their laurels when designing wrappers and boxes as they know that’s the best way to catch the customers eye. When it comes to radio imaging, which is the packaging of a radio station, are...
The 10 best ways to get the most out of your radio programming
There are so many different things to do as a program director. Running back and forth between events, meetings, consultancy sessions and airchecks can be time consuming, but it is imperative to concentrate your attention on the things that matter, the things that...
Maximize The Market By Tracking The Audience
Working for a radio station can be a bit like working in a closed box. Team meetings and brainstorming sessions often occur in studios that are sealed off from the spontaneity and inspiration of everyday life. Programming content is created and developed in a...
Eliminate Déjà vu Content
You’re driving back home from work. The car’s radio is tuned to the classic hits station. You tap your fingers on the steering to the retro tunes as you drive along. When the traffic light turns red at a junction, you stop. At that precise moment the station plays...
How Much ‘ME’ Should Radio Announcers Bring to the Microphone
The one thing most of us like to talk about is…well, ourselves. Considering that, radio announcers probably have the best job ever. They are encouraged to bring in their personality and flair to the microphone. This gives the show a distinct identity. So, how much...
Movies Have A Standard Release Day, Why Not Music?
Hundreds of moviegoers line up outside multiplexes and cinema theatres on a Thursday to catch the latest release. Now you may very well see hundreds of audiophiles and music lovers queue up outside music stores on any given Friday. All music albums, much like new...
Local Bands, Forget Commercial Radio
You are a local band. You have sweated, bled, and cried your throat out to record songs. You have played the local scene and rocked the audience. You have front lined the major artists and bands that have played in New Zealand. Surely your songs are good enough for...
Use Music Scheduling; Stand Out From The Competition
There are a million and more radio stations on air, online, vying to get a dedicated set of listeners. Most of the stations have figured out how to achieve the primary target: Create a unique listening experience for the people who tune in, which will differentiate...
The 10 best tips when using Sung Jingles
Sung Jingles are one of the most effective ways to strengthen your brand and help listeners recognize your station. The perfect way to transition from segment to segment, jingles are an important factor in creating a slick sounding, brand conscious station, but what...
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