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Whats what in the Radio Industry?
What are the Common Radio Formats?
Here we explore the common radio formats and the Imaging that suit them, such formats are revolutionising the airwaves and providing listeners with innovative and diverse content
How to Write Radio Imaging Scripts
If the thought of writing radio imaging scripts makes you nervous, don't worry. It's not as hard as you think. Just remember, the simpler, the better. You don't need to try to squeeze in a bunch of information. Just one clear message is all you need. Think about it...
How To Present on the Radio
Any person who has been involved with radio for an extended period of time knows that there are a few cardinal rules on how to present on the radio, but just in case you are new to the business, or simply need to brush up on your skills, read on for the absolute top...
Radio Imaging Burn Out
If it isn’t broken, then it doesn’t need fixing right? Not when it comes to radio imaging! Beware the pitfalls of radio imaging burn out, common for stations where the radio program director has invested a lot of time and love into a set of radio imaging and is...
40 Great Radio Promotions
Radio is nothing without promotions. If you want drive revenue, create buzz and increase awareness, you simply can’t go past contests, promos and stunts. The best thing about promotions is that a cleverly thought out idea doesn’t necessarily have to cost much, so it’s...
How to write a good Radio Commercial
When considering what direction to take your advertising, you need to consider a 30 second ad on local or national radio. There’s nothing better to get your product or service out there into a potential pool of thousands of customers. Despite first impressions, 30...
More than Just Music – The Different Aspects of Radio
When we say radio, the first thing that comes to your mind is probably music. People tune in to a station to listen to their favourite kind of music, or catch up on new artists and new songs. There is, however, much more to radio than just music. Spreading The Word...
Attract More Listeners Generate More Sales With Christmas Promotions
Come the holiday season and people begin to wind down from work and other professional commitments and get into a more relaxed frame of mind. For radio stations, the converse is probably true. The festive season offers the ideal opportunity to attract more listeners...
Creating a Unique Radio Brand
For a brand to be successful, it should be able to create a separate, unique identity that distinguishes it from its competition and other brands. A unique identity allows the brand to reach out to its target audience and create a space for itself in a competitive...
The Sound Comfort Of Christmas Radio
Celebrating Christmas brings back memories of neatly wrapped presents, the family gathering around the warm fireplace, lip smacking turkey roasted to perfection, wreaths and LED lights that spread light and festive colour, and the carols sung by the neighbourhood...
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