Learn from LFM Audio
Whats what in the Radio Industry?
What are the Common Radio Formats?
Here we explore the common radio formats and the Imaging that suit them, such formats are revolutionising the airwaves and providing listeners with innovative and diverse content
Radio. Advertising. Advantage.
Can’t get the jingle you heard on the radio out of your head? Well, right there we have the many benefits of radio advertising in a single line – it sticks with you, is delivered directly to you, and the repetition of the jingle throughout the day makes it a...
Listening to the Radio
How Has Your Listening Experience gone for a Change? Having been an indispensable part of our lives since the early 1900’s, the radio is not as we see it today. During the time of its invention, its major purpose was to provide communications between ships at sea...
Using Social Media with Radio
It’s most likely that you set up your station with social media accounts at Twitter and Facebook a long time ago, and you have been dutifully posting content, but are you getting any return from your efforts there? You may have hundreds or even thousands of likers,...
More Than Just A Voice
A day in the life of a Radio Announcer The alarm sounds at 4 am. The eyes flicker open, the hands stretch out slowly and turn off the beeping alarm. A cosy duvet is peeled away from the body as the feet touch the carpeted floor. A steaming cup of coffee is followed by...
RDS and how it affects your listeners
RDS or Radio Data Systems are commonly used by most major radio stations, but many smaller stations may wonder if it is necessary for them. It can help to understand exactly what it is that RDS does, and how it can enhance the experience for your listeners. In a...
Spreaker for Internet Radio
Maxx FM broadcasts online using a platform called Spreaker. Maxx FM loves it due to its seamless integration with the major social networks, its easy-to-use software and for the range of external programs available for use in conjunction with the application. Spreaker...
Outsourcing for radio
Great audio is a must when promoting and marketing, stamping your broadcast with your unique identity; but it’s tricky to hit just the right note and to reach out and get your listeners attention, so you need your audio to be effective. Creating great audio take three...
Top 5 Tips for a great interview
There’s nothing better than listening to a great, well thought out interview, and nothing more cringe-worthy than hearing a bad one. Developing a rapport with an interviewee and creating engaging questions is not always easy but there are a few ways you can work to...
NZ Radio Schools
If you are looking for a career in a fast paced, exciting, evolving industry, then a future in radio might be just the thing you are looking for. There are so many roles within a radio station from announcer to sales, and there is a position for most personality types...
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