Learn from LFM Audio
Whats what in the Radio Industry?
What are the Common Radio Formats?
Here we explore the common radio formats and the Imaging that suit them, such formats are revolutionising the airwaves and providing listeners with innovative and diverse content
Radio Announcing
Absolutely anybody could sit behind a microphone and call themselves an announcer, but only a few make a true impact. All rookie announcers dream of becoming one of the best, but lack the drive and willingness to learn that are trademarks of a great radio personality....
No more golden hours
The morning show is the precious golden child of the radio industry. Exciting competitions, snappy conversations and events all hosted by some of the most vibrant personalities radio has to offer. The reason is clear and practical; there are simply more listeners to...
Why traditional radio had nothing to fear from podcasts
Since the mid 2000’s, podcasts or audio blogging has been increasing in popularity. These pre-recorded sessions that a listener can subscribe to; pause, fast forward and delete at their leisure have changed the way people listen to audio. But nearly ten years later...
What to expect in the radio industry?
There are so many different and exciting roles in the radio industry. Outsiders who often get hung up on the loud, extroverted announcer stereotype don’t consider all the ‘behind the scenes’ work that goes on, and all the varied skill sets that are needed to run a...
Should you choose a female or male voice in your Radio Imaging?
While the most important thing is that your radio imaging stands out from the crowd, you need to know your station and your demographic before making your decision. CHR or Contemporary Hit Radio, is traditionally listened to by a younger female audience who might...
Nothing Competitive About ‘Competitive’
When we listen to radio advertising, the marketers would like us - the consumers - to believe that their product is the best you can buy. And for the most part, we buy into that promise. But when the phrase ‘competitive price’ is mentioned in the ad, our instincts...
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