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Whats what in the Radio Industry?
What are the Common Radio Formats?
Here we explore the common radio formats and the Imaging that suit them, such formats are revolutionising the airwaves and providing listeners with innovative and diverse content
Why jingles use repetition
While most people curse a little when a catchy repetitive jingle gets stuck in their head, only few stop to think about the reason it stuck there. The truth is that advertisers spend a lot of time and often pay big bucks hiring firms to craft a repetitive combination...
How to get the most out of your phone in segments.
Phone in segments can make great radio, but a lot of the time for an unprepared presenter call-ins produce some awkward and stilted audio. Despite this, those in radio know that phone ins are still an amazing way to connect with listeners so how do we make the most of...
Radio Research Rules
Great program directors know that to create well attuned, effective radio that listeners and advertisers respond to, that research is key. Unfortunately many producers fail to see the inherent value in extensive research and don’t allocate a significant enough...
Radio When Musical Icons Pass Away
Sometimes there comes events in that transpond format and style, times when a radio producer has to think and act fast to capture a moment. One of these times is when musical icons pass away. Most stations have set plans for big news like natural disasters, and...
What is a radio station format?
Radio has changed immensely since its beginning. It is very rare to find a radio station in recent times that tries to appeal to everybody, unlike its early days in the 1920’s and 30’s where you would easily find news, various types of music, radio plays, children’s...
A no cost guide to turning your voiceover from ‘Whatever’ to ‘Winning!’
Many people underestimate the challenges of recording voice over spots, usually settling for substandard voiceover thinking it ‘will do’, not realising that ill prepared or poorly recorded voice over not only makes the company look unprofessional, but that it repels...
Why you should be using a voice processor
Ever wonder why you can’t find announcers with the same rich and vibrant voices as bigger stations? Its not because they are able to afford better talent or just have better luck, it’s likely because they have discovered and utilized the outstanding sound that comes...
Break the rules in scheduling.
Good radio is created with respect to scheduling guidelines formed after many years of research and experience, but to create GREAT radio, you must be willing to occasionally bend or break the rules. The rule: Play only current hits. Break it: Often CHR stations will...
How to make your CHR playlist stand out from the competition
All contemporary hit radio stations know that there is a lot of competition out there, listeners love the hits and they love familiarity so making your smaller CHR station stand out in a sea of similar sounds can be difficult. It might not seem that there is a lot of...
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