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Whats what in the Radio Industry?
What are the Common Radio Formats?
Here we explore the common radio formats and the Imaging that suit them, such formats are revolutionising the airwaves and providing listeners with innovative and diverse content
Use format clocks
Use format clocks to create consistent balanced radio and boost ratings. When it comes to creating professional radio that listeners respond to, it’s important to deliver a consistent balanced format to give your listener a sense of order & reliability. By using...
Is radio still alive?
Radio is very much still alive besides what some people say! Don’t listen to the naysayers (and there are plenty of them!) Radio isn’t dead; in fact it’s very much alive and kicking. Don’t just take our word for it though, the latest United Kingdom RAJAR report...
What do listeners want from radio and are you providing it?
It’s very easy to forget your listener. Even experienced, long term broadcasters can begin to lose sight of who radio is for under all the pressures and obligations to advertisers, shareholders and sometimes even their own opinions and preferences. It’s so important...
5 creative hurdles that small time producers can’t seem to get over
Rules and boundaries are great things that can keep people and plans on track. However if you are a radio producer you may need to disregard or play with the rules in order to create great radio. Always remember that it’s better to take a risk than sit and stagnate....
Will FM Radio Turn To Static?
Can you imagine a life without FM radio? The answer may very well have to be a yes. There is a silent, albeit digital, revolution underway that could relegate FM to a relic of history. Something we never believed we would ever say. But that very well may be the...
The Rising Importance of Context
Question: Can a radio station create an experience for their listeners by playing the same songs over and over again? Another question: Is the radio game all about offering new releases and a variety of music? Two Questions One Answer Yes, a particular frequency can...
Advertising identity crisis
It’s too common for businesses to be dazzled by a flashy campaign or a cool effect when looking for new marketing ideas, without any consideration as to how it actually promotes the company. Sure it sounds modern, or on trend, or elegant, but does it say anything at...
Hiring New Talent
Thinking about hiring new talent? Times have changed and what you need from your people have changed with them, if you haven’t updated your hiring process and interview questions in the last 5 years you need to read this article. It’s not enough to just have a great...
Best practises for creating radio ads your listeners will respond to
Radio commercials have changed, our listeners are now in a time where personal, emotive ad writing will win out over loud, cheesy, typically ‘radio’ productions. People no longer want to be spoken AT, they want to be spoken to in a natural yet informative and friendly...
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