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Whats what in the Radio Industry?
What are the Common Radio Formats?
Here we explore the common radio formats and the Imaging that suit them, such formats are revolutionising the airwaves and providing listeners with innovative and diverse content
How to select and introduce new music to your listeners.
Playing a new song is always a dicey moment for any radio station, new music is essential to keep the playlist sounding fresh but if you pick the wrong thing or schedule it improperly and you could turn your listeners off. What are the best ways to choose, schedule...
Making sense of Jingle jargon
Is your creative team throwing around phrases like ‘an acapella shotgun’ or ‘bumper slogan’? Does it all sound Greek to you? If you find yourself out of the loop when discussing the art of creating jingles, never fear, we have compiled a list of the more common jargon...
Many people will tell you that they hate ads
Many people will tell you that they hate ads. Maybe you do yourself, even people in radio view commercial breaks as downtime that needs damage control, trying to presell content and promote ad-free hours. The trouble is that people don’t really hate ads – they just...
A guide to starting your own internet radio station
Radio is no longer solely the realm of the rich and experienced. The advent of internet radio means that anyone with skills, personality and a go-getter attitude can run a successful radio station. The beauty of internet radio is that you can reach a wide variety of...
Top keys to creating winning promotions
Got an idea for a promotion? Run it through the following checks to be sure you are creating a promo with winning power. Does it sound great on air? For every listener that calls in for a prize, there are thousands who won’t. Still, we must keep them engaged by making...
Lessons to learn from Radio Station Disasters
Coming up with new promotions that will excite and engage your listeners is a challenge for any radio station, seasoned or rookie. The line between edgy and inappropriate is a fine one and a few stations have experienced the terrible outcomes of failing to understand...
Selling Radio Advertising
Advertising sales are always hard earned, and as we slide into the winter months and businesses start to buckle in and restrict spending, sales will get even tougher. Now is the time to start implementing key sales practises that will ensure high orders year round....
How to keep the kids listening
The often repeated idea that young people don’t listen to radio is a false one, they still do, but for shorter periods of time. This is due to the huge entertainment options available at an instant through smartphones, so our question has to be: In this multi-media...
The Persistent Power of Radio Commercials
Commercial radio has been on the air since the 1920’s and its advent was a turning point in the way we receive fast and accurate information. Since then many different broadcasting methods have been developed, notably via television & internet but still the power...
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