Many people will tell you that they hate ads
Many people will tell you that they hate ads. Maybe you do yourself, even people in radio view commercial breaks as downtime that needs damage control, trying to presell content and promote ad-free hours. The trouble is that people don’t really hate ads – they just...
A guide to starting your own internet radio station
Radio is no longer solely the realm of the rich and experienced. The advent of internet radio means that anyone with skills, personality and a go-getter attitude can run a successful radio station. The beauty of internet radio is that you can reach a wide variety of...
Top keys to creating winning promotions
Got an idea for a promotion? Run it through the following checks to be sure you are creating a promo with winning power. Does it sound great on air? For every listener that calls in for a prize, there are thousands who won’t. Still, we must keep them engaged by making...
Lessons to learn from Radio Station Disasters
Coming up with new promotions that will excite and engage your listeners is a challenge for any radio station, seasoned or rookie. The line between edgy and inappropriate is a fine one and a few stations have experienced the terrible outcomes of failing to understand...
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